Guideline URL formats

Review sites use a variety of URL formats, and we aim to support most if not all of those. Below is a list of best practice formats for reference.


Review Source Base URL URL Sample/Format
Agoda https://www.agoda.com/ https://www.agoda.com/shelburne-hotel-suites-by-affinia/hotel/new-york-ny-us.html
Airbnb https://www.airbnb.com/rooms/ https://www.airbnb.com/rooms/5748150
AliExpress https://www.aliexpress.com/item/ https://www.aliexpress.com/item/32804769666.html
AlternativeTo https://www.alternativeto.net/software/ https://www.alternativeto.net/software/slack
Amazon https://www.amazon.com/ https://www.amazon.com/Markers-Colored-Coloring-Journal-Drawing/dp/B075WTC5SB
Angie's List/Angi https://www.angi.com/
https://www.angi.com/companylist/us/ny/hopewell-junction/thertastorecom-reviews-6381075.htm
ApartmentRatings https://www.apartmentratings.com/ https://www.apartmentratings.com/ny/new-york/the-lanthian-apartments_212744282810016/
Apartments.com https://www.apartments.com/ https://www.apartments.com/415-premier-evanston-il/qqn7pqz/
Apple Appstore https://apps.apple.com/ https://apps.apple.com/us/app/nordvpn-vpn-fast-secure/id905953485
Autotrader (UK) https://www.autotrader.co.uk/ https://www.autotrader.co.uk/dealers/cambridgeshire/cambridge/john-banks-honda-cambridge-5174
Avvo https://www.avvo.com/attorneys/ https://www.avvo.com/attorneys/33155-fl-patrick-cordero-1276182
BBB https://www.bbb.org/ https://www.bbb.org/us/mn/sartell/profile/general-contractor/bd-exteriors-inc-0704-96091564
Bilbayt https://bilbayt.com/kw/en/
https://bilbayt.com/kw/en/vendors/creation-burger
Booking.com https://www.booking.com/hotel/ https://www.booking.com/hotel/fr/citizenm-paris-gare-de-lyon.en-gb.html
Capterra https://www.capterra.com/p/ https://www.capterra.com/p/132229/Oracle-Taleo-Cloud-Service/
Car Dealer Reviews (UK) https://www.cardealerreviews.co.uk/dealership/
https://www.cardealerreviews.co.uk/dealership/essex-prestige-harlow-essex-england
CarGurus https://www.cargurus.com/Cars/ https://www.cargurus.com/Cars/m-Hyundai-of-Las-Vegas-sp335690
Cars.com https://www.cars.com/dealers/ https://www.cars.com/dealers/5368029/vroom-chicago/reviews/
Citysearch https://www.citysearch.com/profile/ http://www.citysearch.com/profile/5536657/eagan_mn/sovran.html
Classpass https://classpass.com/ https://classpass.com/studios/yoga-art-music-dallas-yam
Consumer Affairs https://www.consumeraffairs.com/ https://www.consumeraffairs.com/computers/dell_svc.html
CreditKarma https://www.creditkarma.com/reviews/ https://www.creditkarma.com/reviews/credit-card/single/id/CCCapitalOne1009
CustomerLobby https://www.customerlobby.com/reviews/ https://www.customerlobby.com/reviews/10025/curadebt
DealerRater https://www.dealerrater.com/dealer/ https://www.dealerrater.com/dealer/Acura-Carland-review-503
Deliveroo https://deliveroo.ae/
https://deliveroo.ae/menu/sharjah/al-majaz/falafil-fareyha-cafeteria
Designmynight https://www.designmynight.com/
https://www.designmynight.com/london/bars/soho/the-piano-works-west-end
Drizly https://drizly.com/ https://drizly.com/beer/ale/stout/dry-stout/guinness-draught/p4919
Ebay Seller https://feedback.ebay.com/ws/eBayISAPI.dll?ViewFeedback2&userid= https://feedback.ebay.com/ws/eBayISAPI.dll?ViewFeedback2&ftab=FeedbackAsSeller&userid=lilyann76
Ebay Item https://www.ebay.com/itm/ https://www.ebay.com/itm/14Pcs-Leather-Craft-Hand-Stitching-Sewing-Tool-Thread-Awl-Waxed-Thimble-Kit/311621752536
Edmunds https://www.edmunds.com/dealerships/ https://www.edmunds.com/dealerships/all/newyork/longislandcity/CityCadillac/
Etsy https://www.etsy.com/ https://www.etsy.com/shop/bjumuk/
Expedia https://www.expedia.com/ https://www.expedia.com/Portsmouth-Hotels-Ashworth-By-The-Sea.h37503.Hotel-Information
Facebook https://www.facebook.com/ https://www.facebook.com/Hiltonhotelsuk
Fertility IQ https://www.fertilityiq.com/
https://www.fertilityiq.com/fertility-doctor/glen-andrew
FindLaw https://lawyers.findlaw.com/profile/ https://lawyers.findlaw.com/profile/lawfirm/law-office-of-kevin-r-fisher/ga/atlanta/NTA0OTQ5OF8x/PP
Foursquare https://foursquare.com/ https://foursquare.com/v/4b679fe9f964a52064582be3
G2Crowd
(currently available for selected plans)
https://www.g2crowd.com/products/ https://www.g2crowd.com/products/yahoo-small-business-formerly-aabaco-small-business/reviews
Gartner https://www.gartner.com/reviews/market/ https://www.gartner.com/reviews/market/endpoint-protection-platforms/vendor/mcafee/product/endpoint-security-ens
Glassdoor https://www.glassdoor.com/Reviews/ https://www.glassdoor.com/Reviews/Award-Staffing-Reviews-E830922.htm
Google Use queries Starbucks, 1499 Washington Ave, San Leandro
Google Playstore https://play.google.com/store/
https://play.google.com/store/apps/details?id=com.autocab.taxibooker.dgcars.nottingham
https://play.google.com/store/books/details/David_Adams_Imperfect?id=fnUbAgAAQBAJ.
Google Shopping https://www.google.com/shopping/ratings/account/

https://www.google.com/shopping/ratings/account/lookup?q=snapshades.com/
https://www.google.com/shopping/customerreviews/merchantreviews?q=buyinsulationproductstore.com
https://customerreviews.google.com/v/merchant?q=buyinsulationproductstore.com&c=US&v=19
GreatSchools https://www.greatschools.org/ https://www.greatschools.org/missouri/dardenne-prairie/1955-John-Weldon-Elementary-School/
Healthgrades https://www.healthgrades.com/ https://www.healthgrades.com/physician/dr-dilip-madnani-x2q5n
HomeAdvisor https://www.homeadvisor.com/ https://www.homeadvisor.com/rated.Lawncom.63046658.html
HomeAway https://www.homeaway.co.uk/ https://www.homeaway.co.uk/p436477
Homestars https://www.homestars.com/companies/ https://homestars.com/companies/2845581-kitchenfix
Hotels.com https://www.hotels.com/ https://www.hotels.com/ho145127/the-ritz-london-london-united-kingdom
Houzz https://www.houzz.com/pro/ https://www.houzz.com/pro/vorbild/vorbild-architecture
Indeed https://www.indeed.com/cmp/ https://www.indeed.com/cmp/Award-Staffing/reviews
Influenster https://www.influenster.com/reviews/ https://www.influenster.com/reviews/matrix-dark-envy-hydrating-conditioner-for-dark-hair-radiance
Insider Pages http://www.insiderpages.com/ http://www.insiderpages.com/doctors/charles-e-crutchfield-iii-md-eagan#reviews
IT Central Station https://www.itcentralstation.com/products/ https://www.itcentralstation.com/products/amazon-aws-reviews
Jet (Reviewshake only) https://www.jet.com/product/ https://jet.com/product/Arm-and-Hammer-Powerfully-Clean-Laundry-Detergent-Clean-Burst-140-Loads/2fe3ee9ac04242cbba6d8fa6860aa33d
Lawyers.com https://www.lawyers.com/ https://www.lawyers.com/new-york/new-york/law-office-of-steven-riker-29868847-f/client-reviews/
Lending Tree https://www.lendingtree.com/ https://www.lendingtree.com/loan-companies/rategenius-reviews-5123875
Martindale https://www.martindale.com/organization/ https://www.martindale.com/organization/franz-hultgren-evenson-pa-633323
Newegg (Reviewshake only) https://www.newegg.com/ https://www.newegg.com/NothingButSavings-com/about
Niche https://www.niche.com/ https://www.niche.com/places-to-work/heb-grocery-san-antonio-tx
OpenRice https://www.openrice.com/ https://www.openrice.com/en/hongkong/r-via-tokyo-causeway-bay-japanese-ice-cream-yogurt-r143976
Opentable https://www.opentable.com/ https://www.opentable.com/gaucho-piccadilly
ProductHunt https://www.producthunt.com/posts/ https://www.producthunt.com/posts/asap-for-zoho-desk
ProductReview https://www.productreview.com.au/listings/ https://www.productreview.com.au/listings/jims-cleaning-group-car-detailing
RateMDs https://www.ratemds.com/ https://www.ratemds.com/doctor-ratings/3572826/Dr-Asif+A.-Pirani-Toronto-ON.html
Realself https://www.realself.com/dr/
https://www.realself.com/dr/susan-goode-estep-atlanta-ga
Siftery (Reviewshake only) https://www.siftery.com/ https://siftery.com/slack
Sitejabber https://www.sitejabber.com/reviews/ https://www.sitejabber.com/reviews/wish.com
SoftwareAdvice https://www.softwareadvice.com/ https://www.softwareadvice.com/accounting/intacct-accounting-profile/
Talabat https://www.talabat.com/uae/restaurant/ https://www.talabat.com/uae/restaurant/49508/chicken-strip-joint?aid=1241
The Knot https://www.theknot.com/marketplace/ https://www.theknot.com/marketplace/twelve-baskets-catering-kirkland-wa-242267
TheFork https://www.thefork.com/restaurant
https://www.thefork.com/restaurant/notalho-lisboa-r718213
Thumbtack https://www.thumbtack.com/ https://www.thumbtack.com/ca/stevenson-ranch/make-up-classes/makeup-artistry-lessons-more
TripAdvisor https://www.tripadvisor.com/ https://www.tripadvisor.com/Hotel_Review-g187147-d197666-Reviews-Hotel_Ares_Paris-Paris_Ile_de_France.html
Trulia https://www.trulia.com/profile/ https://www.trulia.com/profile/fatemah-nikchehi-agent-san-francisco-ca-zgtlgfcd
TrustedShops https://www.trustedshops.com/buyerrating/ https://www.trustedshops.com/buyerrating/info_XE658FFD5E7472768A72A096B322A5A7B.html
Trustpilot https://www.trustpilot.com/review/ https://www.trustpilot.com/review/slack.com
TrustRadius https://www.trustradius.com/products/ https://www.trustradius.com/products/mindtouch/reviews
Vitals https://www.vitals.com/ https://www.vitals.com/doctors/Dr_Drew_Stein/reviews
Vrbo https://www.vrbo.com/
https://www.vrbo.com/162188
Walmart https://www.walmart.com/ip/ https://www.walmart.com/ip/SWAGTRON-T580-Hoverboard-with-Bluetooth-Speakers-App-enabled-Self-Balancing-Scooter-Blue/587007152
WebMD https://doctor.webmd.com/ https://doctor.webmd.com/doctor/william-adams-jr-c29dd3c6-8605-488f-9fdc-eb35ba744526-overview
https://doctor.webmd.com/doctor/794577/william-adams-jr-ratings
WeddingWire https://www.weddingwire.com/biz/ https://www.weddingwire.com/biz/twelve-baskets-catering-kirkland/ebadf13d6853e912.html
Yell https://www.yell.com/biz/ https://www.yell.com/biz/freedom-architecture-services-uxbridge-901603157
Yellow Pages https://www.yellowpages.com/ https://www.yellowpages.com/saint-cloud-mn/mip/voigts-bus-service-inc-474102526
Yelp https://www.yelp.com/biz/ https://www.yelp.com/biz/naturally-delicious-brooklyn
Zillow https://www.zillow.com/ https://www.zillow.com/lender-profile/Citibank/
https://www.zillow.com/profile/mfruce/
ZocDoc https://www.zocdoc.com/ https://www.zocdoc.com/professional/david-brendel-md-phd-64658
Zomato https://www.zomato.com/ https://www.zomato.com/austin/bangers-sausage-house-beer-garden-downtown
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