Best Practices for Keyword Search

Understanding how each platform processes keyword searches helps you get better results. This guide shares tips for optimizing searches on YouTube and TikTok when using the keyword parameter.

Quick Comparison of Social Media Search Behaviors

Social Media Site Search Behavior Best Practice
TikTok Hashtag-based Use individual keywords, trending hashtags
YouTube Full query or question Use complete questions or phrases

Tips to Get Better Search Results

TikTok

How it works: TikTok mainly uses hashtags to organize content. The app shows you videos based on what's popular and what people are engaging with.

Tips:

  • Use simple keywords or hashtags instead of typing full questions
  • Try trending hashtags related to your topic
  • Keep it short and specific

Example: Search #skincaretips  or skincare2024  instead of "what are good skincare tips"

YouTube

How it works: YouTube searches like Google, looking at video titles and descriptions to find what you want.

Tips:

  • Use complete phrases that likely match video titles
  • Include the year for up-to-date content

Example: best skincare products 2024  or how to layer skincare

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.